Joseph “JKEY” Diaz established Sneakers And Beats in 2016 because although he is a musical producer his passion for sneakers came from the lack of them as a child. Jkey grew up very poor in the streets of Harlem New York and never was able to buy a decent pair of sneakers. when he started working as a music producer he started collecting sneakers Acquiring a vast collection of over 2,000. This habit resulted in guilty emotions reminding him that many kids in the world had no shoes . He then donate thru different outlets with the help of his grandmother in order to provide a decent pair of shoes to the underserved children . Here at sneakers and beats We wish to continue that legacy with an apparel line that can represent his love for music,sneakers and children that are less fortunate like he once was. When you make any purchase at sneakers and beats a portion of the proceeds will go to providing foot wear to kids in need.
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